2016  ·   Client - Edible Arrangements   ·   Agency - Prolific Interactive  ·   Role - Design

Edible Arrangements needed a fun native app with a streamlined checkout process. As the lead Android app deisgner, my team and I worked to create the UI and UX of the Edible Arrangements mobile app.

Tools Used: Photoshop, Sketch, Illustrator, InVision, Flinto, Principle

Credits: Paul Campagna (Project Manager), Courtney Starr (Design Lead), Allan Lopez (Design), Nick Kroetz (UX)

Business Goals

Provide a premium experience, consistent across mobile & web, bring awareness to local franchises, increase average purchase frequency, and have a 4+ Star App rating.

User Goals

Find the perfect gift for the occasion and purchase it quickly, feel confident in the delivery of my purchase, and clearly understand meaningful distinctions between products.

Killer Feature: Gift Finder

After a long design studio, the team decided our prime candidate for a mobile-first killer feature was "Gift Finder"- a questionnaire based concierge that provides a fun, interactive way to find the right product for the occasion at the user’s price point, without compromising the “thought” going into the gift selection process.