2016  ·   Client - Planned Parenthood   ·   Agency - Prolific Interactive  ·   Role - Design Lead

As the lead designer, I worked with my team to create an educaiton focused mobile experience for Planned Parenthood that would allow users to chat with doctors right from their phone, as well as explore healthcare, birth control options, and refill prescriptions.

Tools Used: Photoshop, Sketch, InVision, Illustrator, OptimalSort by Optimal Workshop, Usertesting.com, Schlesinger Group, Lookback, Mr. Tappy, Lucidchart, Slack

Credits: Michael Domingo (Project Manager), DeAnna Azzolini (Design), Scott Harris (UX)

Business Goals

Create the foundation for an app so that PPFA can launch in as many states in the US as possible. Provide a positive experience for new and existing users in qualifying and non-qualifying states.

User Goals

Access, Compassion, Transparency, Expowerment, Security. Users want access to a transparent and intuitive digital health experience. They want personalized compassion and care. They want an app that empowers them with education and medical expertise they need, and to be ensured that their medical information is secure and private.

Main Navigation

Using remote testing and tree graphs, we found that users expected content to be grouped into four main navigational categories: "Learn," "Get Help," "Messaging," and "My Account."