2018-2019  ·   Company - Stash   ·   In-house design  ·   Role - Project Lead

Stash provides investing, banking, and saving services to users new to saving and investing.  Available for both iOS, Android, and web, Stash allows users to save for a better financial future, starting with as little at $5.

Throughout my year at Stash, I was the lead designer on the Auto-Stash squad, specializing in recurring savings and investing strategies.

On top of my squad work, my engagement included the creation of a cross-platform styleguide, dev component library, and a well-defined design department collaboration process.

Tools Used: Photoshop, Sketch, InVision, Illustrator, Principle, Zeplin, JIRA, Slack, Dropbox, usertesting.com

Credits: Julia Analdman (Director of Design), Bryant Obeng (Junior Product Designer), Nick D’Avella (User Researcher), Sybil Boone (User Researcher), Jingru Li (Data Scientist), Sara Logemann (Product Manager), Darion Miller (Product Manager), Dan Mendes (Product Manager), Zainab Khan (Product Manager), Sean Lipkin (Engineering Manager), Anand Patel (iOS Engineer), Nick Serguier (Android Engineer), Elena Stoeri-D’Arrigo (Software Engineer), Connor Patterson (Software Engineer), Smruti Nair (Software Engineer), Paige Ellis (Web Engineer), Steve Weintraub (Web Engineer), Erica Bentley (Product Marketer), Christina Leung (Product Marketer)

Business Goals

Create a cohesive, branded design system

Increase engagement and decrease churn for recurring transfers and savings strategies

Support Stash bank

iOS, Android, and Web platform parity

Account agnostic designs

Increase empathy awareness through user research

User Goals

Users want to be guided through the experience of saving and investing for the first time. They want transparency around their transactions and choices, especially since Stash is a young company. They want Stash to help make their money work for them.

Bank support

On top of work for the Auto-Stash squad, I was also able to work on some really interested marketing campaigns for Stash bank. Here are two examples.